They talk about us: our interview with Il Sole 24 Ore
From the spark that lit the fire, to the launch of Aeqium. Here is what our founders told Il Sole 24 Ore.
Good News. A few days ago our founders Francesco and Nicola Balestrieri and Alla Reitsma had the pleasure to talk with Marika Gervasio, journalist and Beauty expert at Il Sole 24 Ore, one of the most important italian newspapers.
Curiosity was sky high: how was Aeqium born? What is the philosophy behind the brand? And above all, why is Aeqium different?
Our founders went through the whole story of Aeqium, from its origins in 2019, when it was still just an idea. They talked about their take on the need for a new approach to skincare, from the inside out. They explained why they brought together a team of specialists of different disciplines and why they chose to focus on science and research. And finally, they described the bond that Aeqium has with Italy, from the superior quality ingredients to the taste and excellence that our land is famous for.
But what exactly were their words? If you want to find out, read the whole article on Il Sole 24 Ore (in italian): “Cosmetica, è 100% made in Italy la start-up della pelle in equilibrio”.