Aeqium

Beauty on the snow: how to take care of your skin on a ski week

Winter means snowy landscapes and fun, but also care and protection

The most magical time of the year has finally arrived. December, with its load of holidays, decorations and snowy landscapes is ready, as usual, to warm our hearts and give us memorable moments with the ones we love the most. Not just dinners and celebrations: perhaps you have already planned a quick vacation on the snow, to be spent with friends between a descent on the slopes and an excellent cup of mulled wine. But it is necessary to protect oneself from low temperatures. Just as we do for our bodies, which we carefully wrap in layers and layers of cold and snow-specific clothing, our skin also needs specific care to get through the cold season without many consequences.
The typically cold wet weather during the winter period can pose a threat to facial, neck and hand skin and affect the hydration layer both on a short-term and on a long-term basis. In fact, due to low temperatures, blood vessels constrict and as a result the tissues receive less oxygenation and nourishment than necessary. That’s when the skin dries out and you get that uncomfortable feeling of tightness. The most visible and immediate damage? The usual suspects, such as cracking, reddened skin, and roughness to the touch. In the long-term, however, dehydration can predispose the skin to wrinkles and early sagging. Also, pay attention to the temperature change when going from a cold outdoor environment to a heated indoor one: in this case, the vessels dilate rapidly, bringing more oxygenation to the tissues, and the skin becomes reddened causing tremendous stress to the microcirculation. So, how can we defend our skin and return from vacation more relaxed, healthy and radiant than ever?

The first step is to be careful when cleansing.

To avoid depriving the skin of its natural protective barrier, causing burning, and excessive dryness, cleansing should not be overdone. The hydrolipid film that protects the skin in the cold weather decreases and its defense capabilities are lowered, exposing the dermis to irritation, imbalances and stress. Aeqium’s Facial Cleanser is unique for its dermo-affinity formula free of allergens and harsh surfactants, which can damage the skin structure, causing dermatitis and redness. It cleanses by affinity, not contrast, and is suitable for all skin types, even the most sensitive and irritable.

Also pay attention to drying, which must be done thoroughly on hands, body, and face: these areas are the most susceptible to the aggressions of winter weather especially if left damp. A careful eye should then be placed on the face cream, to be used religiously in the morning and at night: the texture should be rich and enveloping, and the formula based on fats, vitamins, and moisturizing agents. Like the Facial Cream by Aeqium, which is very rich in moisturizing, antioxidant and soothing actives such as squalane, hyaluronic acid and gotu kola, which provides the facial skin with all the nutrients it needs, especially when it is very cold.

Broad-spectrum solar filter

During the white week it is essential to protect your skin from the sun with a high, broad-spectrum sunscreen. Even if the weather is cloudy! In fact, at high altitudes the distance from radiation is shorter and they become more powerful, also snow reflects up to 80% of the radiation. The danger in the mountains is that due to the cold weather you do not feel the heat of the sun, but letting ultraviolet rays through deeply affects the skin, causing damage and premature aging. As well as painful sunburn and uneven tan. Especially if in the previous months, in order to prepare to look splendid for the holidays, one has had beauty or cosmetic treatments that, although minimally invasive, predispose the skin to be particularly thin, delicate and sensitive to sun, wind and UV rays.

What kind of makeup should be used?

What about the finishing touch? For facial makeup, prefer rich creams and fluids rather than powders and gels, they help moisturize the skin by creating a barrier. To ward off the risk of chapped skin and chilblains, it is crucial to protect your hands and lips as well, here the skin is particularly thin and delicate because it is lacking in surface fat. For the lips, the ideal is to consistently apply a tinted cocoa butter instead of lipstick, perhaps with Spf filters. And finally, don’t forget your hands: under your gloves wear a thick layer of specific cream. Now, enjoy your vacations!

SUBSCRIBE NOW

SUBSCRIBE NOW

AND GET A 25% DISCOUNT ON
YOUR FIRST PURCHASE

AND GET A 25% DISCOUNT ON
YOUR FIRST PURCHASE