Protect your skin and preserve your tan: our tips

For many people September marks the end of their summer holidays, spent on the seaside, beaches, hiking in the mountains, visiting major capitals and cities of art…

Holidays anywhere in the world, but with one common denominator: out in the sun.

For decades, sunbathing has been a must: who doesn’t like to flaunt a colourful, glowing skin, warmed by a beautiful golden glow after the pallor of the long winter months?

In recent years, however, we have come to realise that tanning also represents a stress for the skin, which, affected by the sun’s rays, defends itself by producing melanocytes.

These are elements that trigger the production of melanin, the substance that as a side effect colours the skin, but actually performs the primary function of a filter for UVA and UVB rays.

While UVA tends to show more diluted negative effects over time, such as the development of small wrinkles and skin spots, UVB, on the other hand, proves far more insidious and, if not adequately shielded, can even produce carcinogenic effects.

However, it must be said that UVB radiation plays a key role in the metabolism of vitamin D, which we need for healthy bones, hair and internal organs.

The sun’s rays also stimulate the release of serotonin and dopamine, the mood-enhancing neurotransmitters, and can also be helpful in improving the conditions of skin suffering from eczema, psoriasis, acne, etc.

Therefore, sun exposure is by no means to be demonised, but should be handled with common sense and moderation, using high factor sunscreens.

Products of 50+ would be ideal, but in certain contexts (for example in winter or in the city) even a 30 protection may be fine.

How to nourish the skin after sunbathing

After sun exposure, it is better to take measures to preserve your tan for longer and at the same time effectively nourish your skin.

The watchword is ‘moisturise‘, starting with drinking a lot and working on the outside with emulsions specifically designed to prevent the skin from becoming dry or flaking in several parts of the body.

Peeling allows the skin to regenerate, but it also causes unpleasant effects both aesthetically and physiologically.

So let’s see together what can be done to help the epidermis become moisturised and fit again.

The first step is to regularly perform scrubs.

Despite what you may believe, exfoliating does not take away the tan, but rather brightens it as it removes the surface layer of dead cells.

This also helps the skin to become more receptive and to better absorb the treatments that we will later apply.

The advice is to use fine-grained scrubs or, if you prefer a home remedy, a mixture of yoghurt and brown sugar (even with the addition of a teaspoon of honey) for a highly effective and restorative treatment.

Some people resort to ground coffee or baking soda but it is advisable to avoid these ingredients because, as they are more ‘scrubbing’, they are also potentially more aggressive.

Ideally, use shower or bath time to apply the mixture to damp skin, then rinse with cool or lukewarm, but never hot, water.

The next step concerns moisturising and the cream to be used must be intensely regenerating in order to counterbalance the effects of the sun.

The Aeqium Body Cream is particularly effective as it is rich in nourishing and antioxidant active ingredients capable of not only moisturising but also acting as a powerful booster to soothe redness and skin irritation.

This is thanks to the active ingredients contained in its bouquet: Vitamin C, Aloe Vera, Squalane and Shea Butter, together with niacinamide, hyaluronic acid and hydroxytyrosol.

The latter are elements that diffuse inflammation, even the kind not visible to the naked eye, stimulate collagen production and solve hyperpigmentation phenomena.

It is advisable to use a cream that is quickly absorbed, which goes well with the accelerated pace of life.

It will be an incentive to not make excuses and to always apply the product generously, without having to wait for getting dressed and ready.

An extra tip: in order to ensure an intensive hydration of the entire body and to counteract the effects of ageing (caused, as we have just seen, also by the action of UV rays), good supplements are essential for the body.

By supplying collagen, for example, the skin will be able to regenerate itself to a greater extent, keeping all tissues more elastic.

This is why a cycle of Genesis,the nutraceutical developed by Aeqium, is the ideal solution for repairing and protecting the epidermis.

Constantly working on your wellbeing is in fact the only way to achieve noticeable and lasting results.