THE BEGINNING

EVERY JOURNEY STARTS WITH AN IDEA

THE BEGINNING

EVERY JOURNEY STARTS WITH AN IDEA





A different starting point.

Health and wellbeing have always been at the centre of the life of Aeqium's founders. Francesco Balestrieri and Alla Reitsma have worked for over 20 years in the world of pharmaceutical multinationals, Nicola Balestrieri is a doctor full of passion for his work. In fact, it was a conversation with Nicola that started everything. He was wondering how to answer the many questions that people kept asking him about skin health. Namely, what is the right way to look after your skin?









Skincare focused on equilibrium.

From Nicola’s viewpoint as a doctor, beauty is not about a single wrinkle, but about the skin’s general state of health and equilibrium. This was the spark that lit the fire of our vision to create a line that would redefine skincare in terms of health and equilibrium. But what does this mean? The response is both easy and difficult at the same time. Equilibrium means skin that is hydrated, radiant and elastic.









Science and luxury.

Right from the start, the guiding principle has been to follow the science. In addition to the scientific side, Aeqium has a glamorous soul with inviting textures and elegant packaging. Today, Aeqium is a clean and luxurious line that is delicate with everyone and effective on everyone’s skin. Which is just as it was dreamed of two years ago.





Francesco Balestrieri

FOUNDER

Alla Reitsma

CO-FOUNDER

Nicola Balestrieri

CO-FOUNDER, SURGEON